Launching April 2027

A best friend who grows with your child.

Meet the FurBrains: soft, curious friends from a world called FurBrainia, here to play, listen and help children aged 3–11 understand their big feelings. And every one of them comes with a parent app that keeps you in charge.

Meet the FurBrains Join the waitlist

Join the waitlist for a special price and an exclusive limited edition FurBrain.

Ziara the Bunny, the hero FurBrain

Ziara · The Brave Spark

Somewhere between playtime and make-believe, there's a place called FurBrainia.

You won't find it on a map.

But children have always known the way in.

Through a blanket fort…

a cardboard-box rocket, a puddle that might just be an ocean, or a "what if?" that turns an ordinary Tuesday into an adventure.

…into a world made of kindness.

FurBrainia glows brighter every time someone is brave, shares a smile or says how they really feel.

✨ Tap to add some kindness

The FurBrains live there.

For a very long time, they've watched the magic of childhood spill across into their world.

One day, Ziara the Bunny had an idea.

"What if every child had a friend for the whole day?"

So while a child explored her imagination,

Ziara packed up her curiosity, her courage and her very best cuddles, and stepped through into our world.

Now the two worlds are joined.

Every FurBrain can join Ziara to meet the child who's just right for them.

They all carry a little magic from FurBrainia wherever they go,

with their own story, their own way of seeing things and their own way of being wonderful.

They're just waiting for you.

Meet the FurBrains
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Each one comes from its own corner of FurBrainia

with its own story, its own way of seeing things and its own way of being wonderful.

✨ Tap a FurBrain to say hello

And more friends are on their way

From , FurBrainia

Superpowers

    What helps them grow

    Best for children who…

    Find your child's FurBrain

    Every child has a FurBrain. Let's find yours.

    Answer five quick questions about your little one and we'll match them with the FurBrain whose personality fits theirs. It takes about a minute.

    Who's the FurBrain for?

    A friend for the whole day

    1. A girl hugging Ziara at a garden tea party under a blanket fort

      Someone to play with

      Tea parties, blanket forts and every make-believe in between.

    2. A boy and Apera the Kea up a tree by a treehouse

      Someone to explore with

      Up trees, across the garden and into FurBrainia through AR and Meta Quest.

    3. A girl in pyjamas cuddling Sylvie the Red Panda

      Someone to talk to at bedtime

      A cuddle, a calm-down and a gentle chat about how today felt.

    And the parent app keeps you right alongside, seeing what they're learning, feeling and loving.

    For grown-ups

    Your child's best friend. Your rules.

    Every FurBrain connects to the FurBrains parent app, so you always know what your child is talking about, learning and loving, and you decide how their FurBrain behaves.

    • Talks and listens
    • Eyes that light up
    • Made for cuddles
    • Learns with your child

    • The 10 Guiding Lights. Before your FurBrain says its first word, you set its values, so it reflects your family.

    • Toy Control Panel. Set quiet hours, adjust volume, pause conversations, or put your FurBrain to sleep with one tap.

    • Family Memory Timeline. The funny things they said, the first time they were brave. Captured and kept, just for your family.

    • Spark Coins. Little sparks of magic your child discovers as they play and learn. Earned, never bought.

    You're the parent. FurBrains just helps.

    Built for little ones. Checked by grown-ups.

    • Made for ages 3–11
    • No ads. Ever.
    • Camera and mic you control
    • Kind, every time

    Be first to meet the FurBrains.

    The first FurBrains are travelling from FurBrainia now and arrive in April 2027. Join the waitlist for early access, launch-day news, a special waitlist-only price and an exclusive limited edition FurBrain you won't find anywhere else.

    We'll only email you about FurBrains. Unsubscribe any time.

    Questions

    Good things to know.

    What age are FurBrains for?

    Children aged 3 to 11.

    When can I buy one, and how much will it cost?

    The first FurBrains launch in April 2027. Pricing will be announced to the waitlist first, and waitlist families will get a special price and the chance to own an exclusive limited edition FurBrain.

    How does the FurBrain talk?

    Each FurBrain uses carefully designed AI to chat at your child's level, shaped by the values you set in the parent app.

    Can I wash it?

    Yes. Just take the electronics out first (it's quick and easy), wash your FurBrain, and pop them back in once it's dry.

    Do I need the app?

    Yes. The FurBrains parent app sets up your FurBrain and keeps you in charge of how it behaves.